Beyond 12's technology platform and coaches provide low-income, first-generation, and historically under-represented students with the support they need to succeed in higher education and in life. When moving into the community college space, Beyond 12 and IDEO approached us to consider their upcoming products, and answer the question: how might Beyond 12 use its digital coaching platform to mobilize community college students to redesign their institutions so they are more accessible, affordable, inclusive, and relevant?
About two-thirds of students at California’s community colleges and private for-profit two-year schools are from the lowest-income families (PPIC). Mobilizing community college students who are low-income present unique challenges. My team narrowed down the scope of the brief by asking: how might we create an efficient system to prioritize and address low income students' organized efforts for change?
We created the concept of a web and mobile based forum that can connect students with administrators at their community colleges, facilitate support among peers, allow transparency of the bureaucratic process, and reduce the onboarding time student leaders hoping to create change.
User Research, Storytelling
Aaron Guhin (UI Design)
Omzee Pitchford (Video Editing)
Armel Patanian (User Research)
From the broad question Beyond12 and IDEO, our team conducted secondary research and used affinity mapping technique to narrow down the area we would like to focus on.
After initial research, I facilitated brainstorming sessions where we came up with a more narrow "how might we" question to frame the project.
We interviewed students, students leaders, as well as administrators at the college to understand the problem.
Based on our interview results, we created a persona, Sammi, and mapped out her journey when creating change at her college.
Based on the persona, Aaron created this advertisement as a simple prototype. We created a Typeform survey to gather thoughts from students and staff at Santa Monica College (where my team is enrolled in the Interaction Design Bachelor's program). Their response will inform our service design.
Based on research, my team used service blueprint as a tool to map out how this product would work within a current community college system.
I created a simplified version based on the full service blueprint highlighting the screens my team will focus on for our prototype.
In this project, I wanted to try out hypothesis based user testing. I worked on creating a prototype that we can test a few key hypotheses with actual students.
Organizing the results from user testing sessions by screen.
I worked with my teammates to create the final Hi Fidelity Prototype to showcase the Action Board concept to stakeholders.
I worked on storyboards and script writing together with my teammate Omzee. In order to showcase the concept, we started with outlining the main goals of the video, and then going into details to show how Action Board functions in our main character Sammi's life.