Design a mobile phone app that improves the experience of a specific audience when it comes to food collection and distribution. The main focus of the app should be to address food insecurity.
My team found in our research that food insecurity on college campuses is often silent and faceless. Because there is shame and stigma around the topic, typical social networks cannot offer much help.
FoodPodge is a gamified experience that incentivizes finding free food, and providing free food. With FoodPodge, we hope to combat issues of stigma head-on through redistribution of pricing and raising awareness.
People with more income are encouraged to shop at places/businesses that fight food insecurity to continue to help students.
Students who are insecure with food are encouraged to go directly to those places/businesses to get free/discounted food.
FoodPodge also provides cooking lessons and ingredient deliveries to address time sensitivity, making the process of getting food fun, engaging, and sustainable.
2 Week Design Sprint
User Research, UI Design, Project Management
Adobe XD, Miro
The final submission to the Creative Jam is the following prototype.
Through secondary research, field observations, and one-on-one interviews at the location of a food drive at Santa Monica College (SMC), we summarized the result and created a summary of insights.
For collaboration, we dropped summary and useful information from an overview of literature on the topic of food insecurity in a Miro board, and presented them to each other as we went.
Our team interviewed 5 random people waiting in line at the Santa Monica College Food Drive event, which is a recurrent food drive that happens every Wednesday since April 2020 and was ongoing at the time when we conducted the interviews in September of 2020.
What jobs do you currently hold? What is your commute like coming to this food Drive?
How did you find out about this food drive SMC is currently having?
What is your experience so far with this food drive? Why?
How do you feel it could be improved? Why?
What challenges have been the most difficult for you when it comes to the process of obtaining your next meal? Why?
Based on our user interviews, we created a persona to represent our core user: a college student. With a user journey map, we identified the pain point she experiences along the way.
With competitive analysis, we examined other apps on the market addressing food insecurity. We found most of the apps available address food insecurity, they can be boring or stuffy, or only serving a small area.
Based on observation, secondary research, interviews, and competitive analysis, we created a design question to guide our design. We need to ask ourselves the question: what is creating the shame surrounding free food, and how can we decrease this feeling?
With ideation, we used a timed brainstorming session, along with voting to determine the direction we would like to continue. We discussed the ideas with the most votes and continued.
With a simple wireframe, we outlined the sections that needs to be included in the app.
To determine the aesthetic of the app, we created mood boards and the assets that should be included.
Our team submitted a hi-fi prototype to the Adobe Creative Jam. We did not win any prizes in this competition, but it was a great experience.