To start the design process, I met with the owner of Havana Sandwich for an interview to understand the business as well as the goals of its current website. I explained that I am creating a website about Havana Sandwich for my class project.
Audience Specific Goals
Let customers know: I hope you enjoyed the food and your experience!
See menu, order food.
The site map shows the list of pages I would like to include in the Habana Sandwich website.
Wireframes of the site helps me think about the layout of all the information on each page.
I based the branding on the insights I gathered from my interview with the owner of Havana Sandwich Company.
Insights about the Brand and the Business
Other coffee shops and breakfast restaurants.
Regulars, workers as weekday lunch diners. Families as weekend diners.
The prices, the service, consistent opening times, fast service. Offers something unique: cuban style sandwiches and side items.
56’ chevvy, classic styles, tropical atmosphere,
Gloria Delgado-Pritchett from Modern Family, “Chico” (a word used a lot in Cuban market where you feel at home), fun, casual, family.
Based on these insights, I created two versions of branding style tiles, and combined the best part of each for the final version of the branding.
Design Comp Version 1
I created multiple versions of design comps, here is an initial version.
Design Comp Version 2
In this project, I created a restaurant for a real local business, Havana Sandwich Company. However, because it is only a class project, the submission requirement is that the name of the business needs to be slightly modified. I renamed it Habana Sandwich Company in the final website.